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Advertising and Dedicated Web Pages on PickYourOwn.org
I aim to always provide free basic
listing for farms to encourage every farm to get listed here! The goal
is to provide a comprehensive, accurate and current resource for consumers to
find Pick-Your-Own farms! This is who-what-where-when-how much information;
factual and to the point.
Of course, it does cost money to run the website, and there are
ways to get even more visibility for your farm that I cannot provide for free
because they increase my costs. You may wish to build more business with
larger listings, photos, graphics, banners and other advertising!
The paid advertisements for farms on the website come in four
forms:
- Standard Banner Advertising - Starts at $75 per year, per page (some
very popular pages are more). A leaderboard (728 x 90) banner ad listing at the
top, right below the existing horizontal Google banner you will see on each
page. It may have a logo, image or photos, links, a border and colors!
Blinking and pop-ups are prohibited, as are ads for content that is
inappropriate for a family, small children, etc. This option is ideal
for manufacturers, distributors and sellers of products and services that
are appropriate for an diverse family audience that represents a wide
cross-section of the population.
- Featured, expanded listings - $95 per year. A banner-type listing
on the page that is relevant to the farm (the farm's geographic area). It may have a logo, image or photos, a border and colors! The links to
you website are direct, with no banner, ads or anything else. Below is an example. And for another example, see this page:
http://www.pumpkinpatchesandmore.org/VApnorthen.php#listings . And
if you have your own website, we also drop the ad banner frameset across
the tops on links to your website, and give you a direct link!
 Rock
Farm U-Pick Farm Pick your own
sweet corn, tomatoes, blackberries, apples, scuppernongs and muscadine
grapes
 4470 Wesley Chapel Road, Marietta Ga. 30062. Phone: 770-992-1669.
Pick Your Own Fruits and Vegetables in the Atlanta Georgia area. A small
family run U-pick produce farm located in East Cobb County, a suburb of
Atlanta, between Roswell and Marietta Georgia. 2004 prices:
scuppernongs and muscadine grapes were $1/lbs.
Click here for a map. A former county extension agent, Ed is a
wealth of knowledge about growing all type of plants, and employs his
knowledge at the farm to produce crops with natural methods, using
organic pest controls and natural fertilizer (i.e. manure!). Be
sure to visit their
website and the farm! |
- Custom Website or dedicated page(s) - Your farm's own web pages
Websites are $125 per year for up to 3
web pages (each up to 100k of text and images), which you can design; or
we can do for you (and no extra cost for 3 simple pages), containing
text, images, links, etc.
Typically, the pages are (click on
the links to see an example):
Of course, if you need additional
pages, we can add them at $25/yr each.
The url (address) would be similar to:
http://www.pickyourown.org/happyhillsfarms/home.htm etc.
If you'd like your own domain name
(e.g., www.yourfarmname.com ) that
adds $35 /year, or you can obtain it yourself and I'll include it.
-
A dedicated webpage for your farm
$95/year. One page dedicated to your farm, event or activity, with no other
content, or ads, other than the standard footer with links back to PickYourOwn. 15 free updates per year.
This is a good option for a farm that just wants a page on the internet,
dedicated to their farm, without popup ads and other junk. Here, you
can put contact information, several photos, a map, directions, seasonal
hours and dates, events, etc. Update it monthly, or as often as you
like (up to 15 times per year, additional updates beyond that are $5 each,
just stop avoid abuse), allowing you to keep it current to the month, season
and events! Send updates and changes via email. This gives you
the advantages of having your own dedicated website, without needing to
learn how to build a website, acquiring domain names, hosting, etc. Your
page has its own url, like http://pickyourown.org/yourfarmsname.htm.
You can even replace that with your own domain name,
www.yourfarmsname.com, for only an additional $15/year. This
is probably not a suitable option for a farm that has constantly changing
information, or is a large, complex operation, or has an owner that is very
fussy and wants a very particular look and feel (those are situations where
the farm should get their own website). I'm not making money at these
rates; this is just to help farms get their own page on the internet, who
could not otherwise afford it or master the technology.
If you are interested in either advertising or webpages, just write me by clicking on
the
Feedback
link here.
Blake
How do these advertising costs and benefits compare with other
alternatives?Here are some examples of the costs of other forms of
advertising, just for printing and distribution, not
including creating the ads itself:
- Yellow Pages: $16/month
for a regular one line listing, $110/month for a 1" space ad, $1,346/month for a
half page ad; a bold, one-line
- White Pages listing runs $24.50/month.
- Small, local suburban newspaper: $10-$30 per column inch per insertion.
(A column inch is about 2.062" wide and 1" high -- a regular business card is
about 2" by 3.5": $35-$105 each time it appears.) Spot color can add $100 per
color.
- Large city newspapers: $300 or more for a column
inch.
- Business cards: $20-$100, stationery (letterhead and envelopes):
$200-$300.
- Brochures can be much more expensive - a simple brochure
can cost a few dollars each time someone requests one to be sent out.
- Total newspaper advertising revenue in 2000 was $49 billion (national and local
advertising) -- $4.2 billion more than broadcast TV. Local Yellow Pages
advertising was $11.1 billion (national Yellow Pages advertising was $2.1
billion).
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